You could learn everything you need to know about the Bumble BFF application simply by talking to the founder and CEO of the company, Whitney Wolfe. Whitney Wolfe’s approach to dating is simple: approach the person you are interested in and put it out there. This, of course, doesn’t fly in the real world for most people and that is exactly why Bumble was created.
Bumble has become a one stop shop for online dating and friendship pursuing since its inception nearly six months ago. Now, Whitney Wolfe is bringing her online dating application to the real world with a pop up shop in New York City.
The New York City pop up shop will be called the Hive and it will be getting a single month’s lease — at least to start. The location has been called the Hive and it will feature all of the charm and on message branding that Whitney Wolfe wants to get across with Bumble, her feminist dating application. The Hive is fully decked out to look like the hippest get together spot in the area and users are going to be able to go there to hang out, connect, find romance, or merely social network.
The fact that Bumble has its own physical location shouldn’t surprise anyone. Since being launched just six months ago, Bumble has turned into one of the fastest growing social platforms in the world. After just six months there are nearly half of a million users who are doling out nearly a quarter million messages per day to one another. In fact, more important is the knowledge that Bumble is growing by leaps and bounds every single week.
Whitney Wolfe has been a key component to the success of Bumble and the Bumble BFF network. Wolfe, of course, rose to fame as the co-founder of Tinder Wolfe is now focusing completely on the growth of Bumble from a mere application to what she describes as a true movement. With Whitney Wolfe on board it is hard to deny that the company is in good hands and we expect big things in the future.
Read more: Whitney Wolfe and the Future of Connections